ONLINE ABSN PROGRAMS
WEBSITE INNOVATIVE
UX-DRIVEN REDESIGN
OVERVIEW
The ABSN program’s website was redesigned to enhance user engagement, improve application rates, and align with broader geo-targeted strategies. By introducing innovative features like a ZIP code search tool and refining the overall user experience, the site now better connects prospective students with relevant programs while offering a streamlined and mobile-friendly design.
CHALLENGE
The existing ABSN program website lacked intuitive features and clear navigation, limiting its ability to engage users and convert leads. A need was identified to streamline user interaction, particularly by incorporating geo-targeted strategies to align prospects with relevant partners.
STRATEGY
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Redesigned the site with a focus on user-centric features, including a ZIP code search tool to connect prospects with programs based on their region. Leveraged a back-end database to enhance targeting capabilities while ensuring seamless navigation and mobile-first design principles.
MY ROLE
Conceptualized and developed wireframe ideas, created high-fidelity mockups, and collaborated with the senior management team to implement innovative UX principles that improved overall site usability.
100%+
increase in total leads compared to the previous year.
RESULTS
150%+
growth in interviews, reflecting stronger user engagement.
120%+
rise in applications, showcasing the success of geo-targeted strategies.
DESIGN HIGHLIGHTS
WIREFRAME IDEATION & INTERACTIVE PROTOTYPES
