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SPRING ARBOR UNIVERSITY ONLINE
WEBSITE REDESIGN

OVERVIEW
Spring Arbor University launched a new brand, requiring a comprehensive redesign of its online website to align with the updated visual identity. The project involved modernizing the site’s layout, enhancing usability, and ensuring consistency with the university’s refreshed branding.

CHALLENGE
 

To integrate the new branding elements into a fully updated SAU Online website while maintaining alignment with the university’s mission. The redesign also needed to benchmark against competitors’ websites to ensure industry relevance and audience engagement.

STRATEGY

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Focused on aligning the website with the new branding guidelines by prioritizing visual consistency and usability. Incorporated competitor insights to ensure relevance while leveraging the existing framework for seamless execution.

MY ROLE

 

Designed the website based on new branding elements, conducted competitor analysis, and created wireframes. Collaborated with partners to implement feedback and finalized a user-friendly, multi-device layout.

RESULTS

20%+

increase in total leads, reflecting improved audience engagement.

15%+

growth in total applications, showcasing the effectiveness of the redesigned site.

DESIGN HIGHLIGHTS
SAU Mockup_edited.jpg
SAU-Program-Desktop-Mar2023_edited.jpg
SAU-Home-Desktop-Mar2023_edited.jpg
SAU-Home-Desktop-Mar2023_edited.jpg

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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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