WILKES UNIVERSITY PPC LANDING PAGE:
HIGH-CONVERSION ROLLOUT V5
OVERVIEW
Building on the foundation of landing page V4, the V5 landing page introduced innovative design enhancements driven by performance data. This layout optimized for higher engagement and conversion rates was adopted by over 15 partners and implemented in nearly 80 projects. The updates addressed specific user intents, tailoring content to resonate with diverse audience needs.
CHALLENGE
To build on the success of landing page: strategic pilot V4 by leveraging performance data to further optimize conversions and engagement. The new layout needed to meet the varied branding and audience needs of over 15 partners while maintaining scalability and effectiveness.
STRATEGY
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Developed a data-driven layout that refined navigation, optimized CTAs, and tailored content to align with different user intents. The approach focused on modular design principles, enabling seamless customization for various partner brands without compromising performance.
MY ROLE
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Led the design and development of the V5 layout, incorporating data insights to maximize its impact. Collaborated with partners to ensure branding alignment and oversaw post-launch data analysis to further refine the framework for widespread adoption.
RESULTS
55%+
​CVR increase, showcasing a significant improvement in conversion efficiency with the new landing page design.
15%+
CPL reduction, reflecting enhanced cost-efficiency in lead generation.
DESIGN HIGHLIGHTS
