WILKES UNIVERSITY PPC
LANDING PAGE:
STRATEGIC PILOT V4
OVERVIEW
This project involved redesigning the PPC landing pages for Wilkes University to meet the demands of mobile-first indexing and improve the user experience. The updated pages were optimized for mobile users by streamlining content, enhancing navigation, and prioritizing critical program benefits to boost engagement and conversions.
CHALLENGE
With Google’s shift to mobile-first indexing, the previous landing pages were not effectively catering to mobile users. Key benefits, such as clinical placement services, were buried below the fold, resulting in missed opportunities to engage prospective students on-the-go.
STRATEGY
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Focused on creating a mobile-first design that prioritized key content above the fold. Navigation was simplified, and interactive elements were optimized for mobile devices to ensure a seamless user experience and improved engagement.
MY ROLE
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Collaborated with various departments to gather insights and feedback, analyze website performance data, and prepare detailed reports. Provided creative direction and led the design of the mobile-friendly layout, ensuring improved usability and alignment with campaign objectives.
60%+
reduction in bounce rate, improving user retention.
RESULTS
50%+
increase in average session duration, reflecting higher engagement.
40%+
boost in form submission conversion rate, showcasing improved lead generation.
DESIGN HIGHLIGHTS
