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ONLINE ABSN PROGRAMS
UGC VIDEO ADS
OVERVIEW
Designed and coordinated a user-generated content (UGC) campaign, blending authentic storytelling with motion graphics to inspire prospective nursing students. The campaign emphasized emotional connections and highlighted real-life student journeys.
CHANNELS
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YouTube, Facebook, Instagram, and Google, leveraging both UGC and motion graphic formats.
MY ROLE
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Led the concept development and campaign planning, overseeing the agency's execution to ensure brand consistency and quality. Reviewed designs and provided feedback to refine the final deliverables.
CREATIVE HIGHLIGHTS
Three Reasons Why I Became a Nurse
Make a Difference. Fulfill Your Dreams.
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