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ONLINE ABSN PROGRAMS
UGC VIDEO ADS

OVERVIEW
Designed and coordinated a user-generated content (UGC) campaign, blending authentic storytelling with motion graphics to inspire prospective nursing students. The campaign emphasized emotional connections and highlighted real-life student journeys.

CHANNELS

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YouTube, Facebook, Instagram, and Google, leveraging both UGC and motion graphic formats.

MY ROLE

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Led the concept development and campaign planning, overseeing the agency's execution to ensure brand consistency and quality. Reviewed designs and provided feedback to refine the final deliverables.

CREATIVE HIGHLIGHTS
Three Reasons Why I Became a Nurse
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Make a Difference. Fulfill Your Dreams.
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CONNECT WITH MARK

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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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