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CUSTOM EMAIL LAYOUT
FOR CN CAMPAIGNS

OVERVIEW
Designed customized email layouts for Carson-Newman University to improve engagement and conversion rates. The campaign targeted prospective students in the healthcare field, highlighting key program benefits with visually engaging and user-friendly templates.

CHANNELS

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Email marketing across targeted lists, optimized for mobile and desktop platforms. Third-party ad platforms were also utilized to expand reach and maximize campaign visibility.

MY ROLE

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Collaborated with multiple departments to gather insights and feedback, ensuring alignment with campaign goals. Leveraged data analytics to create and refine various email layout versions, optimizing design and messaging for maximum impact.

60%+

email open rate, significantly above industry benchmarks.

RESULTS

50%+

increase in click rates, showcasing improved engagement with content.

8%+

decrease in unsubscribe rates, reflecting stronger audience retention.

DESIGN HIGHLIGHTS
EMAIL LAYOUTS
C-NU-External-Email-Take-Charge-Aug2023.jpg
C-NU-EMAIL-CLINICAL PLACEMENT-1200-AUG2024.png
C-NU-External-Email-Take-Charge-Aug2024.png
EMAIL HEADERS
C-N Social 1200x628 3b.jpg
C-N Social 1200x628 4b.jpg
C-N Social 1200x628 6e.jpg

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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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