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FSU SOCIAL ADS
GEO TARGET CAMPAIGN

OVERVIEW
Designed a series of engaging social ads for Florida State University (FSU) to target prospective Master of Social Work (MSW) students in Georgia. The campaign highlighted the program's strengths, career opportunities, and the impact of earning an advanced degree in social work.

CHANNELS

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Social media platforms, including Facebook, Instagram, and LinkedIn. The campaign included static images and a GIF for maximum engagement.

MY ROLE

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Directed the creative development and ensured alignment with FSU’s branding and messaging. Focused on crafting compelling visuals and copy that resonated with the audience while driving awareness and conversions.

DESIGN HIGHLIGHTS
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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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