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MARYMOUNT UNIVERSITY
HOLIDAY CAMPAIGN
OVERVIEW
Launched a holiday-themed marketing campaign for Marymount University, focusing on themes of gratitude, healing, and servant leadership. The campaign celebrated the dedication of nurses and educators during the pandemic, aligning with the university’s Catholic values and brand identity.
CHALLENGE
Engage current and prospective students during the holiday season by celebrating the dedication of nurses and educators, while inspiring them to pursue advanced education and set goals for the New Year.
STRATEGY
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​Executed a holiday-themed campaign highlighting gratitude, healing, and leadership. Used email, social media, and paid search ads to engage students, promote advanced education, and encourage program exploration.
MY ROLE
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Led art direction, oversaw campaign execution, and developed the final case study to highlight the campaign’s impact and results.
50%+
average email open rate, 50%+ above non-holiday campaigns.
RESULTS
3%+
average engagement rate on social media, 160%+ higher than non-holiday benchmarks.
7%+
lower website bounce rate compared to non-holiday campaigns.
DESIGN HIGHLIGHTS
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