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NES FINANCIAL
GLOBAL BRAND MANAGEMENT

OVERVIEW
Pioneered the branding and marketing efforts for NES Financial, now part of JTC plc, to promote their escrow administration solutions—a new concept for the U.S. investment immigration industry.

CHALLENGE
 

Promote NES Financial’s escrow administration solutions to the U.S. investment immigration market, overcoming unfamiliarity and driving adoption.

STRATEGY

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Boost brand awareness through multi-channel marketing, including social media campaigns, online and offline ads, and direct engagement at industry trade shows.

MY ROLE

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Created marketing materials, coordinated a global team, and ensured seamless execution to enhance brand visibility and impact.

200%+

participation rate increase compared to previous promotional efforts.

RESULTS

15%+

net new followers growth on social media, significantly outperforming industry averages.

Large

volumes of investors opted for NES Financial, emphasizing their unique solutions.

DESIGN HIGHLIGHTS
nes-marketing_edited.jpg
NES 1200x900.jpg
nes-brochure.jpg

CONNECT WITH MARK

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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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