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CANAM ENTERPRISES
GLOBAL BRAND MANAGEMENT

OVERVIEW
Led global branding efforts for CanAm Enterprises, with a focus on expanding the company’s presence in the Asian market through innovative marketing strategies and digital campaigns.

CHALLENGE
 

As a traditional financial firm, CanAm Enterprises urgently needed to establish its own effective online brand strategy to convert online users to customers.

STRATEGY

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Build and increase brand awareness as an industry leader through multiple channels, engaging and interacting with potential partners and customers.

MY ROLE

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Collaborated on campaigns across social media, web, and influencer platforms. Improved offline marketing to strengthen the online brand.

RESULTS

100%+

average engagement rates increased

100%+

average net new followers increased

150%+

average total page views increased

DESIGN HIGHLIGHTS
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EVENT EXECUTION
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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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