WECHAT PAY IN
CONSUMER ELECTRONICS SHOW
OVERVIEW
This project highlighted WeChat Pay's presence at the Consumer Electronics Show (CES) in Las Vegas, promoting its secure and convenient payment solutions to Chinese exhibitors and creating global awareness of its services.
CHALLENGE
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Equip Freeman’s on-site team with the knowledge to process WeChat payments efficiently.
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Reach and educate over 1,200 Chinese exhibitors about WeChat Pay as a trusted payment method.
STRATEGY
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Supervised the creation and printing of training materials and marketing collateral, ensuring clarity and accuracy in messaging.
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Designed and implemented WeChat Pay branding throughout key event areas, including posters, signage, and digital displays.
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Facilitated seamless remote coordination between event staff and external partners, ensuring smooth execution.
MY ROLE
Served as Visual and Marketing Director, overseeing all design files and training materials, coordinating with on-site and external personnel, and providing critical remote support during the event.
RESULTS
200+%
​participation rate increase compared to previous promotional activities.
1,200+
potential Chinese exhibitors introduced to WeChat Pay.
$100K+
processed in transactions through 100+ secure payments over three days.
20+
10+
Freeman employees trained, enabling effective on-site implementation of WeChat Pay services.
marketing assets created, including posters, presentations, and digital materials.
3-day
seamless implementation, with on-site and remote coordination ensuring success.
DESIGN HIGHLIGHTS
ON-SITE EXECUTION
