top of page
BAYLOR UNIVERSITY NURSES MONTH CAMPAIGN
OVERVIEW
A targeted campaign celebrating nurses during Nurses Month, designed to drive awareness for Baylor University’s nursing programs and generate organic engagement through SEO strategies.
CHALLENGE
Create a campaign that honors nurses' contributions while improving engagement and organic traffic to Baylor’s nursing programs
STRATEGY
​
-
Developed a tailored SEO page with content focused on audience appreciation, professional development, and giveaways.
-
Integrated user-focused CTAs to guide visitors through the engagement funnel.
-
Highlighted program-specific resources and student success stories to connect with the target audience
MY ROLE
Led art direction, conducted data analysis, and created the final case study to showcase campaign performance.
RESULTS
500+%
increase in time on page, with users spending an average of 6+ minutes.
10+%
growth in organic traffic year-over-year.
40+%
email open rates, far surpassing industry benchmarks.
400+%
30+%
increase in campaign conversion rates (CVR), demonstrating exceptional engagement.
growth in social media sessions, expanding the campaign’s reach.
12+
months of monthly lead generation goals exceeded for the first time.
SOCIAL ADS
NURSES MONTH PAGE
bottom of page